TARA HOME CONSULTING TEAM
HEADQUARTER
Cristiana CARPINI
CEO | Scale Specialist
I entered the industry by chance in 2007, and fell in love with it! Like all my colleagues, I started practising my craft from scratch (often, the best way to learn).
Over the years, I’ve worked with numerous property owners from all corners of the world to help them boost their performance in business. I definitely lead with numbers, and believe this is the best way to assess any strategy and help future-proof it as best as possible.
I can start by restructuring a business entirely – to help it become well-known multinationally, or be sold for three times its initial value. I guess you could say this is my superpower!
I’m the ANBBA delegate for Northern Italy (association of holiday homes in Italy); and also a seasoned teacher for property manager classes.
When I’m not doing the above, you’ll frequently find me taking the stage at industry-leading events as a speaker.
You can do anything when you know your numbers inside-out.
cristiana@tarahomeconsulting.com
Marco CANGEMI
Marketing Director
I have over 25 years of experience helping brands connect, communicate, and truly stand out.
Through my agency, 7 Seconds, I’ve had the privilege of working with a wide range of clients, from passionate small business owners to some of the world’s biggest international brands. My goal? To craft powerful, purposeful communication strategies that don’t just make noise – they make an impact.
I don’t just “do digital marketing.” I bring a strategic, big-picture perspective to every project, combining creativity, innovation, and insight to deliver results that resonate on both national and international stages.
If you’re looking for someone who’s as passionate about your brand as you are – someone who can transform ideas into bold, compelling content – I’m your person. Working together means having a trusted partner who knows how to lead brands to success in today’s fast-moving digital world.
You can do anything – as long as your message hits the mark.
marco@tarahomeconsulting.com
Marlena PROSPATO
Administrative Specialist
I began my professional journey in 2013 as an Event and Social Media Manager for a luxury concierge service in Rome. It was here that I first discovered my passion for crafting exceptional guest experiences.
As I advanced into sales and marketing roles, I developed a deep connection to the tourism industry, curating tailor-made trips and bespoke experiences for both private clients and corporate groups. This hands-on approach gave me an insider’s understanding of what truly elevates a travel experience.
In 2016, I stepped into the world of vacation rentals, an exciting new chapter that led me to manage bookings for prestigious events, including the iconic Italian Song Festival in Sanremo!
My expertise lies in creating seamless, memorable journeys for guests, while offering peace of mind to homeowners. From day one, I guide property owners on how to present and position their homes in a way that truly enhances their value – ensuring every stay is unforgettable for guests and effortless for hosts.
You can do anything when you lead with (irresistible) guest experience.
marlena@tarahomeconsulting.com
Adriano CARÀ
Web Project Specialist
I help hospitality businesses and brands across different industries build a powerful, results-driven online presence.
I design and manage stylish, effective websites that not only look great but also perform, backed by smart SEO, compelling storytelling, social media strategies, Meta and Google Ads, and impactful email marketing.
I also love sharing what I’ve learned. I teach digital marketing in master’s programs, corporate settings, and specialised courses, helping others navigate the ever-evolving digital landscape.
In the hospitality space, my focus is crystal clear: direct bookings. I work with property owners and operators to cut through the noise, reduce dependence on OTAs, and take back control of their revenue.
I’ve been co-organising tourism events for years, especially in the non-hotel accommodation sector, and I’m actively involved in national and regional projects across Italy aimed at revitalising and growing tourism destinations.
Let’s just say, if it’s about tourism, tech, or digital strategy, I’m all in.
You can do anything when your digital presence packs-a-punch.
adriano@tarahomeconsulting.com
Matilde PROSPATO
Social Media Manager
I began my journey in the hospitality industry in 2019, where I quickly discovered a passion not just for travel, but for creating meaningful experiences and building connections across cultures. This field has given me the chance to grow both personally and professionally, while honing valuable skills in tourism and communication.
After earning my degree in Language Mediation, Marketing, and Communication from the University of Florence, I deepened my knowledge with a master’s in Digital Marketing and Social Media; a step that allowed me to merge creativity with strategy in powerful ways.
My work as a Social Media Manager has sharpened my ability to craft impactful content and drive engagement, which eventually led me to the incredible team at Tara. From day one, I’ve felt welcomed and empowered in a collaborative environment that inspires me to keep evolving.
I’m always on the lookout for new challenges. Not just to grow, but to give my absolute best to every project I take on.
You can do anything when your team, and your social media game, clicks.
matilde@tarahomeconsulting.com
Paul ANDERSON
Social Media Manager
Paul is a specialised hospitality marketing strategist with over 15 years of hands-on experience as a successful guest house owner and brand consultant in the short-term rental (STR) industry.
As an international bestselling author and highly-respected voice in the STR space, Paul brings unique value to THC and its clients through his deep understanding of what truly motivates booking decisions. His methodologies transcend generic marketing tactics, focusing on authentic connection strategies that resonate with quality guests.
Paul excels at:
– Developing distinctive brand positioning that helps properties stand out in crowded marketplaces
– Creating content frameworks that turn social platforms into consistent booking channels
– Translating host expertise into compelling guest-focused narratives
– Building systematic marketing approaches that save time whilst delivering results
– Accelerating STR professionals’ transition from OTA-dependency to direct booking success
His practical, results-driven consulting approach has helped hundreds of hosts and hospitality brands transform their digital presence and booking rates. Paul’s unique perspective — combining hosting experience, marketing expertise, and genuine industry insight — makes him particularly effective at addressing the marketing and branding challenges faced by today’s STR professionals.
You can do anything when your brand truly reflects who you are.