OUR PARTNERS
PARTNER #1
YES CONSULTING
Established in 2017, Yes Consulting was founded to advise and work alongside management companies, on growth, technology and exit positioning, in the UK, Europe and the USA.
With a rich history of leisure management and technology companies, plus short-term urban and mid-term businesses, the founders and partners have enjoyed many successes.
The company is an advisor to a few select, larger, non-competing businesses but has also now partnered with a company that can provide services at the « coal face », with a hands-on approach to the complexity of short-term and vacation rentals.
Our recent strategic alliance with Tara Consulting an expert in these markets, with their deep knowledge of the challenges faced by businesses, expands both company’s reach, adding huge value and shared knowledge when serving clients.
PARTNER #2
EUROPEAN HOLIDAY HOME ASSOCIATION (EHHA)
The European Holiday Home Association (EHHA) is a united voice of short-term rentals in Europe. Short-term rental accommodation represents about one quarter of all tourist accommodation in the EU.
EHHA members are national associations which represent property managers and property owners, online short-term rental platforms and companies which provide ancillary services to short-term rental accommodation providers (it can be a provision of a software, cleaning services, provision of linen, guest facing technology and many more).
EHHA members are playing a vital role by providing accommodation offerings that are widely dispersed across European towns and regions (not just in city centres), and by funnelling the economic benefits of travel into wider communities by encouraging local spending and contributing income to short-term rental providers.
We continuously engage with policy makers to support harmonized, proportionate, clear and justified regulation at all levels.
We trust this will ensure the safe and sustainable growth of STR activity, such that it can contribute to Europe’s recovery, while providing authorities with the necessary transparency and oversight they need to enforce local rules.
PARTNER #3
LOGOS ADVISORY SERVICES
LOGOS Advisory is an independent corporate finance and strategic advisory firm based in Milan, Italy.
The company supports entrepreneurs, investors, and managers through every stage of a business’s growth, transformation, or transition.
LOGOS Advisory specializes in mergers and acquisitions (M&A), financial restructuring, strategic planning, business valuations, and governance advisory.
The firm is known for its client-centric approach, offering tailor-made solutions designed to navigate complexity and unlock value. LOGOS Advisory combines deep market knowledge with technical expertise and strategic insight, ensuring reliable support in decision-making processes. Its team of experienced professionals helps clients handle negotiations, manage critical transactions, and align their financial strategy with long-term goals.
With a strong focus on integrity and transparency, LOGOS Advisory builds lasting partnerships based on trust. Their comprehensive understanding of both Italian and international markets enables them to guide businesses toward sustainable growth, whether facing expansion, succession, or reorganization. LOGOS Advisory stands as a trusted ally for companies aiming to shape a successful future.
PARTNER #4
CRISTINA BENINCASA
What is the difference between starting to scale (wisely) and wanting to do it but never acting like?
How many times do you contact us for dreaming, but then you are afraid to start realising your vision?
How many times during the journey do you feel afraid?
We work with you every day so we know: A lot!
We know that often in the scaling the limit is set by the people’s mind who may be the Management, the Ceo, the Board… and not only.
This is why we felt it was important to include a coach among Tara Home’s consulting partners.
So let’s welcome her :
Cristina Benincasa – Coach
Mental & Business Coaching
PARTNER #5
NEELY KHAN
After working in front-of-house and back-of-house hospitality roles for over a decade, Neely combined her passion for the industry with her unmatched expertise in writing.
Since setting-up as a professional hospitality writer eight years ago, Neely has partnered with brands including Cheval Collection, HY Hotel, West Home, and a vast portfolio of independent accommodation providers across the world.
She helps businesses in the industry to optimise their brand identity, launch conversion-led content marketing strategies; and in-turn, increase bookings, guest loyalty and revenue.
Neely’s work predominantly focuses on emotional marketing and brand storytelling – as her successful track-record proves these things are key for more conversions.
As a natural-born creative and a person who loves to dabble between poetry and fiction writing from time-to-time, Neely offers a unique approach to business.
She is one of the few writers in the short-term rental industry who understands neuroscience and the art of writing and how this can be strategically leveraged for tangible, scaleable results.
When she is not writing, you may also find Neely speaking at industry-recognised conferences (about the most charming, writing-related topics) and consulting with businesses and their marketing teams on how to boost their content marketing strategies.
PARTNER #6
QALIA
QALIA: Redefining Luxury Through Responsible Tourism
QALIA is a pioneering certification agency dedicated to transforming the luxury accommodation sector through a commitment to sustainability and responsible tourism. It is specialized in working with luxury properties owners and managers, helping them implement and validate practices that balance environmental stewardship, cultural preservation, governance excellence, and guest well-being.
Its certification framework:
Comprising up-to 100 carefully designed criteria, provides property owners with a clear roadmap to achieve meaningful impact without compromising on the high standards expected by discerning travelers. With three certification levels, QALIA allows properties to progress at their own pace while showcasing their dedication to conscious luxury.
As part of its mission:
QALIA provides tailored support, expert guidance, and access to the certification management platform. Beyond certification, it amplify the success of their members by sharing their stories with leading luxury travel agencies and media outlets, positioning them as leaders in responsible tourism.
Its belief:
QALIA ( and us), believes that luxury and responsibility are intimately connected. By bridging these values, it aim to inspire a new standard in travel that supports communities, protects the planet, and creates transformative guest experiences.