OUR PARTNERS
PARTNER #1
YES CONSULTING
Established in 2017, Yes Consulting was founded to advise and work alongside management companies, on growth, technology and exit positioning, in the UK, Europe and the USA.
With a rich history of leisure management and technology companies, plus short-term urban and mid-term businesses, the founders and partners have enjoyed many successes.
The company is an advisor to a few select, larger, non-competing businesses but has also now partnered with a company that can provide services at the « coal face », with a hands-on approach to the complexity of short-term and vacation rentals.
Our recent strategic alliance with Tara Consulting an expert in these markets, with their deep knowledge of the challenges faced by businesses, expands both company’s reach, adding huge value and shared knowledge when serving clients.
PARTNER #2
EUROPEAN HOLIDAY HOME ASSOCIATION (EHHA)
The European Holiday Home Association (EHHA) is a united voice of short-term rentals in Europe. Short-term rental accommodation represents about one quarter of all tourist accommodation in the EU.
EHHA members are national associations which represent property managers and property owners, online short-term rental platforms and companies which provide ancillary services to short-term rental accommodation providers (it can be a provision of a software, cleaning services, provision of linen, guest facing technology and many more).
EHHA members are playing a vital role by providing accommodation offerings that are widely dispersed across European towns and regions (not just in city centres), and by funnelling the economic benefits of travel into wider communities by encouraging local spending and contributing income to short-term rental providers.
We continuously engage with policy makers to support harmonized, proportionate, clear and justified regulation at all levels.
We trust this will ensure the safe and sustainable growth of STR activity, such that it can contribute to Europe’s recovery, while providing authorities with the necessary transparency and oversight they need to enforce local rules.
PARTNER #3
LG & PARTNERS
We are glad to have as one of our partners LG & Partner– Strategic Financial Advisors. They will be fundamental in financial Support for Companies start up and scale up , from planning to the mix of facilitation instruments. Among their numerous services : Club Deals ,Private Equity Funds, crowdfunding, Venture Capital, due diligence, joint venture investor scouting, investors relations, and many more.
“Their Vision” : The successful company of the near future must not only rely on assets and skills, but also on the integration of shared social and economic values that underpin its vision, philosophy of development and service to its customers.
“Their Mission” : To guide and support entrepreneurs in the pursuit of rapid, effective and harmonious development, providing both expertise of excellence and a scheme of solid values, not proposing pre-constituted solutions but always tailored and modelled on specific needs.
“Their Values” : Listening to the client company’s needs and analysing its situation. Attention to the sustainability of the proposed solutions. The transparency of actions and the integrity of maintaining its founding values.
PARTNER #4
CRISTINA BENINCASA
What is the difference between starting to scale (wisely) and wanting to do it but never acting like?
How many times do you contact us for dreaming, but then you are afraid to start realising your vision?
How many times during the journey do you feel afraid?
We work with you every day so we know: A lot!
We know that often in the scaling the limit is set by the people’s mind who may be the Management, the Ceo, the Board… and not only.
This is why we felt it was important to include a coach among Tara Home’s consulting partners.
So let’s welcome her :
Cristina Benincasa – Coach
Mental & Business Coaching
PARTNER #5
NEELY KHAN
After working in front-of-house and back-of-house hospitality roles for over a decade, Neely combined her passion for the industry with her unmatched expertise in writing.
Since setting-up as a professional hospitality writer eight years ago, Neely has partnered with brands including Cheval Collection, HY Hotel, West Home, and a vast portfolio of independent accommodation providers across the world.
She helps businesses in the industry to optimise their brand identity, launch conversion-led content marketing strategies; and in-turn, increase bookings, guest loyalty and revenue.
Neely’s work predominantly focuses on emotional marketing and brand storytelling – as her successful track-record proves these things are key for more conversions.
As a natural-born creative and a person who loves to dabble between poetry and fiction writing from time-to-time, Neely offers a unique approach to business.
She is one of the few writers in the short-term rental industry who understands neuroscience and the art of writing and how this can be strategically leveraged for tangible, scaleable results.
When she is not writing, you may also find Neely speaking at industry-recognised conferences (about the most charming, writing-related topics) and consulting with businesses and their marketing teams on how to boost their content marketing strategies.